Mrs. Elswood Pickle Bites were created to bring the brand into the growing on-the-go snacking market. I designed a range of four pouch-pack SKUs aimed at younger consumers, ensuring the new format sat seamlessly alongside the established Mrs. Elswood gherkin range while introducing a fresh, contemporary appeal.

My role covered the complete creative process, from initial packaging concepts and visual development through to art direction of the photoshoot, photography retouching, and delivery of the final print-ready artwork.