Jelly Belly Milkshakes and Jellies

Packaging design and range development for a collection of Jelly Belly milkshakes and jellies. The challenge was to create a fun, vibrant range that remained true to the iconic Jelly Belly brand while appealing to a young adult audience. Working within strict brand guidelines, I developed engaging packaging concepts that captured the playful personality of the brand while delivering strong shelf impact. The project included concept creation, visual development, mock-ups for the sales team, and the production of complete print-ready packaging artwork.

Three Jelly Belly milkshake bottles in vanilla, banana, and dark chocolate flavors against color backgrounds matching their flavors.
Three boxes of Jelly Belly jelly beans in flavors cotton candy, berry blue, and green apple against a yellow background.

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Testimonial

“I have worked with Sandra for many years on numerous packaging design projects, for brands such as Weight Watchers, National Trust and Jelly Belly. She is professional, reliable, highly creative and a pleasure to work with. I know I can trust her to deliver a high standard of work and meet our, more often than not, tight deadlines. She has managed the entire creative process from the initial designs, photography shoots and retouching through to the more detailed work involved in back of pack legalities and consistency of designs across numerous packs. I can highly recommend her services.”

Mel Hoare,
Marketing and Licensing, Rivermill

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