Munch Co. packaging. Flapjack slices, choc cupcakes and loaf cake, lemon cupcakes and loaf cake. Crean packs with a cartoon style character on each pack.

Packaging design and development for a Munch Co. range extension. The brief was to maintain the established brand identity while adapting it to new packaging formats and introducing a collection of fresh, engaging characters. The project included character design, visual development, complete pack layouts, and the creation of mock-ups to support the sales team.

Munch Co.

A cartoon character with an orange rectangle shaped body, red straw hat, big black eyes, and a small smile, chewing on a piece of straw.
Cartoon cupcake shaped, yellow body with large black eyes, and a green flower in hair.
'Meet the Munch Co. characters'
A cartoon character with an orange rectangle shaped body, red straw hat, big black eyes, and a small smile, chewing on a piece of straw.
'Mr Jack'
'The Cupcake Cuties'
Cute cartoon girl lemon cupcake. Cupcake shaped yellow body with large black eyes, green flower in hair.
Cute cartoon girl chocolate cupcake. Cupcake shaped brown body with large black eyes, purple bow in hair.
Cute cartoon boy chocolate cupcake. Cupcake shaped brown body with large black eyes red party hat.
Cute cartoon boy lemon cupcake. Cupcake shaped yellow body with large black eyes, blowing red party whistle.
Cartoon chocolate loaf cake. Brown rectangle body shape, big black eyes, purple flowers in hair.
'Mr & Mrs Loaf Cake'
Cartoon lemon loaf cake. Yellow rectangle shaped body, big black eyes, green hat, and a green mustache.
Text in brown-styled font reads "Mr & Mrs Skinny" on a black background.
Cartoon girl skinny lemon cake slice. Yellow rectangle shaped body, with big black eyes, wrapped with a pink measuring tape.
Cartoon boy skinny chocolate brownie. Brown rectangle shaped body, with big black eyes, wrapped with a yellow measuring tape.
Bouncing cartoon girl bunny. Brown rectangle body shape, with large black eyes, pink nose, and front teeth, wearing a pink and yellow polka-dot bow tie and pink bunny ears.
"Miss Bunny"
'Miss Heart'
"Mr & Mrs Valentine"
Cartoon girl chocolate slice character. Brown rectangle body shape, big black eyes, holding a large heart.
Multiple red and pink hearts floating up.
Red and pink hearts floating up.
Cartoon chocolate cake slice characters. Lady slice on the left, man on the right. Both with brown rectangle shaped bodies, large black eyes. Man is wearing a top hat and mustache. Lady has a pink flower in hair. Both are holding one large red heart.
Witch cartoon cake slice character. Brown rectangle body shape. Big black eyes, broomstick, witches hat and 3 bats flying around head.
'Mrs Halloween'
Cartoon chocolate cake slice characters. Girl slice on the left, boy on the right. Both with brown rectangle shaped bodies, large black eyes. Boy with quiff hair. Girl blonde hair with a pink flower in hair. Both are holding one large red heart.
Red and pink hearts floating up.
"Mr Claus"
Cartoon cake slice character of Santa Claus. Brown rectangle body shape, big black eyes, white beard, red hat with white trim and pom-pom, red suit with black belt and yellow buckle.

Have a project in mind? I'd love to hear about it.

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Have a project in mind? I'd love to hear about it. ·

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