About Me
Creativity has been a part of my life for as long as I can remember. After studying a Foundation Course in Art and Design, where I explored disciplines including graphics, illustration, fashion, photography, and textiles. I went on to complete a Higher National Diploma (HND) in Graphic Design.
With over 20 years of experience in the design industry, I work from my studio in Bracknell, Berkshire, creating effective and engaging design solutions for clients across a wide range of sectors. Throughout my career, I have worked with both agencies and direct clients, developing creative projects from initial concept through to final production.
My expertise includes graphic design, visualisation, illustration, artwork, art direction for photography shoots, retouching, and the creation of PowerPoint presentations and slide decks.
My work encompasses a diverse range of projects including packaging design, new product development (NPD), sales promotions, brand identity, illustrations, digital design, educational resources and marketing communications. My broad experience gives me a strong understanding of the design and production process, ensuring projects are not only visually engaging but also commercially effective and prepared for real-world application.
Some of the notable clients I have collaborated with include Tynan D’Arcy, Dragon, Aspinals of London, iChild, Family & Education, Empire Bespoke Foods, Pfizer and many others.
I have had the privilege of working on brands such as Weight Watchers, National Trust, Food Doctor, Loyd Grossman, Nick Nairn, Mrs Elswood, Cadbury’s, Tomy, Early Learning Centre, ChapStick, Anadin, Tetley, Royal Mail, HiPP Organic, ONS and many more.
In my work, I use industry-standard software including Adobe Illustrator, Adobe Photoshop, Adobe InDesign and Microsoft PowerPoint.
Testimonials
“I have worked with Sandra for many years on numerous packaging design projects, for brands such as Weight Watchers, National Trust and Jelly Belly. She is professional, reliable, highly creative and a pleasure to work with. I know I can trust her to deliver a high standard of work and meet our, more often than not, tight deadlines. She has managed the entire creative process from the initial designs, photography shoots and retouching through to the more detailed work involved in back of pack legalities and consistency of designs across numerous packs. I can highly recommend her services.”
Mel Hoare,
Marketing and Licensing, Rivermill
“I have worked with Sandra as our iChild Designer for four years. Sandra is extremely talented and really creative; she takes a bare written brief and transforms it into a beautifully designed, age-appropriate, engaging activity. Every time. She is a pleasure to work with – friendly, fun and she will always go the extra mile to make sure our work is the best it can possibly be. In short, at iChild, we simply call her “Supreme Sand”, which I think sums her up.”
Cecilia Weiss,
Editor, iChild
“I have worked with Sandra across a few design projects, including HiPP Organic, and it has always been a pleasure. I know when I work with her, she will answer the client brief brilliantly, and deliver top quality work. Her designs are engaging, effective and on brand, which is why I trust her with even the most complicated and demanding of client briefs! Not only is she a very talented designer, but working with her is a joy and always makes my life easier to know she is on board, and guaranteed to deliver!”
Tor Skelton,
Senior Account Manager, Family & Education
“I have had the absolute pleasure of working with Sandra for over 15 years. During that time the strength and brilliance of her design has helped our brands and companies grow (both iChild and Family & Education Marketing). She understands the needs of our many and varied clients, and always delivers superb design on brand, punctually and to the highest possible production values. She has been instrumental in the development of iChild, and is responsible in no small measure to its continuing success. In addition, she is an absolute pleasure to work with, on both a personal and professional level.”
Phil Bird,
CEO Family & Education Marketing & iChild
I’ve worked with Sandra on and off for over 15 years on all kinds of projects, including; new product launches, NPD, branded POS and promotional materials, artwork, print production, illustration and design, the full package. Sandy’s a pleasure to work with, she has incredible attention to detail and her creative flair always shines. She has the ability to take a brief and deliver above expectations every time. I would not hesitate to recommend her services to anyone. Simply a lovely person to work with.”
Trevor Abbott,
Design & Artwork Manager, Pfizer Consumer Healthcare
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