Packaging Design and Branding Case Study

Bespoke Foods

A jar of Bespoke Foods duck fat on a wooden table, surrounded by roasted potatoes, cooked meat, and fresh herbs.

Client
Bespoke Foods

Sector
Food & Drink

Services
Logo Design
Packaging Design
Illustration
Print Artwork

Deliverables
2x SKUs
Brand Identity
Jar Label designs
Print Artwork

The Brief

Refresh the Bespoke Foods brand and redesign the French Duck Fat and Goose Fat packaging range, creating a more contemporary, premium look with stronger shelf appeal.

The Challenge

Determine whether any of the key elements of the existing packaging could be retained. A key objective was to establish a clearer visual hierarchy while creating a premium look that better reflected the quality of the products.

Brand Exploration

The project began with the creation of a new Bespoke Foods logo, followed by the development of the jar labels. From concept through to final artwork, I created a cohesive packaging design that strengthened the brand and elevated its premium positioning.

Original Branding

A jar of duck fat with a gold lid and a white label featuring black text and a drawing of a duck.
Logo with a red swoosh and a grey curved shape above the letters 'B'. The text reads 'B', FOODS, BESPOKE, MAKING FOOD SPECIAL'.
Collection of logos for BESPOKE FOODS, featuring circular and rectangular designs in red, black, and white with stylized text.

Logo Development

Design Options

Five creative directions were explored, experimenting with different approaches to colour, typography and illustration while drawing inspiration from French heritage and the premium positioning of the range.

Bespoke logo on a textured white background and a jar of duck fat with label showing a duck illustration and text 'Duck Fat' and 'Perfect for Roasters & Chips'.
A jar of Bespoke Foods Duck Fat with a label featuring black and white landscape sketches and red accents.
Packaging of Bespoke Duck Fat, with watercolour landscape with a cute duck as a background.
Two jars of duck fat from Bespoke Foods, one with a black lid and the other with a gold lid. Label on the left featuring watercolour crispy roast potatoes and rosemary. Right label has a tinted duck image on a white background with text over the top.

Design Development

The design was refined following client and research group feedback including:

Merged two design concepts into one.

Evolved the logo by retaining the red 'B' from the original design to preserve brand recognition.

Increased the prominence of the key product claim, ‘Perfect for Roasties & Chips’

Created watercolour illustrations.

Produced final print-ready artwork.

Jar features watercolour roast potatoes on the right, black Bespoke Foods logo top, middle. 'Duck Fat' text. Green roundel top left saying 'Perfect for roasties and chips'. Underneath the jar is a watercolour of crispy roast potatoes.

Full label artwork

Packaging label for Bespoke Foods duck fat, 320 grams, with instructions for roasting, ingredients listed as duck fat, nutritional info, barcode, and recycling symbols.

Final Packaging

A contemporary premium packaging design with a clear visual hierarchy and stronger shelf presence, reflecting the quality of the Bespoke Foods brand.

Two jars of duck fat and goose fat by Bespoke Foods placed on a wooden surface, surrounded by roasted potatoes, cooked meat, and herbs.

Results

The redesigned packaging successfully elevated the Bespoke Foods brand with a more premium look, stronger shelf presence and improved product communication.

Have a project in mind? I'd love to hear about it.

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Have a project in mind? I'd love to hear about it. ·

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